PROUD has officially launched VI ARI (V Ari), an ultra-luxury detached house, the first and only new project of its kind truly in the heart of Ari. This shakes up the tradition of luxury homes in this key business district, which is one of Bangkok's most sought-after areas. It combines a new definition of an urban home with unparalleled excellence in every dimension, designed by world-class designer P49 Deesign, with top-tier European furniture. It is an Ultra Luxury Rare Item, limited to just six units, starting at 82 million baht. Additionally, interested buyers have the unique opportunity to customize the interior design and furnishings further.

Pasu Liptapanlop, Executive Director of Proud Real Estate PLC (PROUD), announced the official launch of VI ARI, the company's first horizontal project. This 3.5-story ultra-luxury detached house sits on 53–56.4 square wah (212–226 square meters) of land, with 550 square meters of usable space. It offers 3–5 bedrooms, 1 maid's room, 3 parking spots, and features a private pool and elevator in each unit. Prices start at 82 million baht. The project offers exclusive privacy with only 6 units, totaling 495 million baht in value.

The project redefines urban living with a harmonious blend of old and new culture, based on research to understand the behavior and future needs of its target audience. The houses are designed by world-class designer P49 Deesign, in collaboration with stu/D/O architects and TK Studio, experts in architectural and landscape design. Additionally, customers can customize the theme and functions of their home's interior, with a private courtyard and various greenery, offering residents a closer connection to nature. 

The VI ARI project elevates its luxury with top European furniture brands provided by Euro Creations, and enhances functionality with VI CARE - Smart Home. This innovation supports Net Zero by making the homes environmentally friendly, incorporating technologies such as Solar Cell, Food Waste Composting Machine, and Food Waste Disposer. The Home Automation system allows residents to connect to various in-house systems online. Another highlight is the Fresh Air system, which includes sensors to detect carbon dioxide levels in the home, serving as a plug-in for convenience and comfort. Privacy is ensured through a gated community and 24-hour security.

Phumipat Sinacharoen, CEO of Proud Real Estate PLC (PROUD), added that from in-depth analysis of the target audience's behavior, location is the primary factor consumers consider when choosing to purchase real estate, especially for locations that are valuable for living, familiar, and have a high potential for future development. Additionally, choosing a home that suits one's lifestyle and quality of life, with flexibility that meets the needs of everyone in the family through usable space, house design, and amenities, is a key consideration for consumers. The VI ARI project thus not only stands out for its location in the heart of Ari Soi 3, but also for its design, which has been thoroughly researched and thoughtfully crafted in every detail.

Saivipa Patpongpibul, Executive Director of P49 Design & Associates Co., Ltd., a world-class interior design company, discussed the unique characteristics of the VI ARI project. This project has been meticulously designed, considering every detail through research and thorough understanding, to allow residents to experience a life that's more than just living. It draws inspiration from residential homes in the Ari area, in a modern style from the 1970s to 1980s, characterized by its own identity. This style has been developed into a modern residence, including the design of large green spaces interwoven into each floor's usable area. The interior design and furniture selection in every spot aim to ensure residents' happiness every day.

Atittaya Kasemlawan, Head of Residential Sales at CBRE (Thailand) Co., Ltd., added: "Amidst the growth of many residential projects, the luxury housing market is a segment to watch and continues to drive sales. This market can thrive in all economic conditions, especially in city-center locations where demand is high but supply is limited, as land for residential projects is hard to find. This has led to a 94% sales rate in this location, the highest compared to other areas.

Another key feature that sets Ari apart is its location in a business district surrounded by Grade A+ and Grade A office spaces from both the public and private sectors. There are over 1.6 million square meters of existing and under-construction office spaces, emphasizing this area's potential. Additionally, the convenience of transportation, including the BTS Skytrain and proximity to expressway entrances and exits, allows for comprehensive connectivity to other important areas of Bangkok. The area also offers a vibrant lifestyle, proximity to educational institutions, and a concentration of leading hospitals, making it a truly valuable location with the potential for further development.

The project also stands out for its house design, blending luxury with architectural charm, catering to the lifestyles and needs of everyone in the family, making it a top choice for those seeking a truly super-luxury residence.

Those interested in VI ARI detached homes can schedule a visit to the model home and receive special offers by calling 02-026-8999 or visiting VI ARI website."